Our client – developers of a fantastic new mixed-use building on trendy Whyte Avenue in Edmonton – asked us to help them turn their show suites into an unbeatable marketing tool. On a tight timeline and limited budget, we furnished and accessorized two distinct homes (a one-bedroom unit and a two-bedroom unit) to capture the imaginations of potential tenants, and showcase the style and ease of life in Old Strathcona.
Bold Gesture: We developed detailed profiles of our imaginary residents, using their stories to determine their personal style, hobbies and interests. The devil is in the details; we carefully curated every detail, down to selecting special books that would be of interest to our avatars.